How NerdWallet Advisors Match works
Answer a few questions
Tell us a bit about your financial situation — it only takes a few minutes.
Get matched with a fiduciary
We connect you with fiduciaries — advisors, financial planners, and money managers bound to act in your best interest.
Work toward your money goals
Connect with your advisor and start making progress.
Get matched with an advisor through NerdWallet Advisor Match
Some of the firms on our platform:
- Edelman Financial Engines
- Mariner
- Wealth Enhancement
- Carson
- Zoe
What Is a Fiduciary?
A fiduciary is an advisor that's legally required to act in your best interest when managing your money or giving financial advice, rather than putting their financial interests ahead of yours.
- A legal duty to prioritize your interests over their own
- Required to disclose fees, compensation, and conflicts of interest
Free matching. No obligation.
Your financial advisor can help you with:
A fiduciary isn't limited to one type of advice — the same duty to act in your best interest applies whether you're opening your first investment account or coordinating a full financial plan.
- Investment management
- Retirement planning
- Tax-efficient account placement
- Financial planning
- Insurance decisions
- Estate planning
- Debt management
- Portfolio rebalancing and asset allocation
Free matching. No obligation.
People with financial advisors are more likely to reach their financial goals
Working on a financial plan now can potentially increase your retirement savings by 4x in the future.¹
¹ 2024 T.Rowe Price Study
Frequently asked questions
- What does fiduciary mean?
- It means they have a legal duty to act in your best interest — the professional or firm can't recommend something just because it pays them more.
- What's the difference between a fiduciary advisor and other financial professionals?
- Different types of financial professionals are subject to different standards depending on the services they provide. A fiduciary advisor is required to act in your best interest when providing investment advice.
- Are all fiduciary companies the same?
- No. Firms vary in fee structure, specialization, and services offered, even though they share the same legal duty.
- Is NerdWallet Advisors Match free?
- Yes. Getting matched is free, with no obligation to work with anyone you're connected to.
Free matching. No obligation.
